The Denim Fit Guide
Use this guide to discover our denim jeans - comfortable fits, premium fabric and on-trend silhouettes. It's time to meet your new favourite jeans.
THE FITS
Barrel
Regular Rise
Mid-rise fit with volume at the hip and thigh, narrowing towards the ankle for a rounded silhouette.
Boot Cut
High Rise
Slim through the hip and thigh with a high-rise waist, opening into a subtle flare from the knee.
Cropped Wide Leg
Regular Rise
High-rise, loose fit through the hip and thigh, finished with a cropped wide straight leg that sits above the ankle.
Wide Leg
High Rise
High-rise with a relaxed fit through the hip and thigh, falling into a wide straight leg for easy movement.
Straight
Regluar Rise
High-rise waist with a slim fit through the hip and thigh, falling into a straight leg for a polished, everyday look.
Super Wide Leg
Regluar Rise
Mid-rise with an oversized, baggy fit from hip to hem, cut in a bold, super wide silhouette.
The Fabrics
Regular Denim
Made from 100% cotton with a classic feel and modern durability — your everyday essential.
Stretch Denim
Designed with a high elastane blend for maximum stretch, comfort, and flexibility — built to move with you.
Rigid Denim
Raw, structured, and untouched — this classic, non-stretch denim is all about durability and authentic wear.
Washed Denim
Pre-faded and softened for comfort — gives that lived-in look from day one.
The Washes
Black Denim
Dark Washes
Medium Washes
Light Washes
White Denim
HOW TO MEASURE
Waist
Lay your jeans flat and loosely measure across the waistband.
Rise
Measure from the point where the seam meets the top of the waistband.
Inseam
Using the inner leg seam as a guide, measure from the crotch to the bottom of the hem.
Leg Opening
Measure across the bottom hem.
Back Rise
Flip your jeans over & measure from the crotch seam to the top of the waistband.
Handle & Care
Wash Less Frequently
Only wash after several wears to preserve the fabric.
Wash Inside Out In Cold Water
Flip the outer side in when washing to prevent shrinkage and fading.
Air Dry Instead of Tumble Drying
Only air dry to prevent weakening fibres and maintain the original fit.
Store Properly
Fold carefully to prevent creases and avoid direct sunlight to prevent fading.
